Ads expected for Apple WWDC 2013
If each visit Apple's highly anticipated, this 2013 edition of the WWDC (for developers) that opens Monday in San Francisco focuses even more excitement than usual.
However, as confirmed Tim Cook, head of the firm, recently, we should not expect to see new products like an iPhone or six shows connected.
Apple should focus his speech on software and services where it frankly expected to turn. At the center of these ads, the new version of iOS which will allow Apple to regain control of the market for connected objects. It should also be mentioned for Mac OS X and iRadio, the offensive powerhouse in streaming.
In detail, what to expect and what are the issues?
-iOS 7
Criticized for its tendency to capitalize on existing without really innovate in recent years, the firm will provide a break to position itself against the onslaught of competition, including BB10 and Windows Phone 8 which innovated in terms of interface. Yes, iOS is efficient, flexible and fast, but it is frozen and has not really changed for several years.
At a time when Apple's insane growth starts (slightly) settle, investors and observers therefore expect new and not just yet another evolution of the platform blood.
Apple is at the end of a cycle and if the iPhone is a sales champion, the aggressiveness of the competition begins to weigh on the success story of the company. Samsung also Nokia, HTC and Sony have all launched terminals up to the experience offered by Apple.
iOS 7 should thus strongly differentiate itself from its predecessors. According to the latest rumors, it will offer a "very, very clean" interface abandon style effects and flourishes as the material effects on some icons and the effects of terrain. This is certainly the philosophy displayed by Johnatan Ive, the new chief designer at Apple.
It is to abandon the approach 'skeuomorphiste' which consists of the icons look like their counterparts in real life, such as the calendar icon.
The bias would be a design aesthetic 'flat', more basic, more concrete (or "flat-design") that remind including the famous tiles of Windows Phone.
Some also suggest new elements such as bars more refined tools and a new gesture, this time inspired by the innovations of BB10?
IRadio-
King downloads with iTunes, Apple is absent from the Android market unlike streaming with Google Play Music All Access. Described as very similar to Pandora in principle, it will create reading lists according to their preferences and system recommendations.
This service should be free for users being funded by advertising as well as audio advertisements sold by the authority belonging to Apple iAd banners. Remember that Google's service is not free.
The Cupertino company has already signed licensing agreements with Warner Music Group, Sony Music and Universal Music Group.
Also arriving at a highly competitive market, the launch of this new service to appear as a great loss leader for iOS 7 and therefore the connected devices of the apple.
Still-services
iOS 7 AirDrop could now integrate the system file sharing available in OS X Lion, to expand other opportunities to share files from your iPhone.
We could also see new native services provided by Yahoo. We know that the American portal and the firm at the apple would be in negotiations to iOS receives more of its services. According to the Wall Street Journal, to notably greater use of Yahoo! News and more integration services in the personal assistant Siri.
OS-X 10.9
A new version of the operating system for Mac may be filed. This version introduces new ergonomic approaches such as the presence of tabs in Finder windows.
It also evokes the native integration of maps and Siri and a new approach to multitasking, like the one proposed in iOS.
-As for the Mac ...
If there is no chance to discover a new iPhone at this conference appale could nevertheless present its new catalog MacBook powered by the new Intel Haswell chip.
On the MacBook Pro, which has not really changed over the past year, Apple promises "something different" but managed to keep the secret of news to be announced. Some suggest a new approach in the external storage must now pass through Thunderbolt.
